by Tom Fortunato, June 11, 2011
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Dealer Frank Hoyles has reported several examples of an interesting drug mailing by Canadian firm Poulenc to doctors
in that country in 1964.
The advertisement enclosure was for Largactil, a low potency psychotic drug (chlorpromazine hydrochloride, C17H19C|N2S) that could be used for nausea, severe hiccups and even cancer pain. The other item in the mailpiece was the star attraction- a butterfly! The written text offers no clue why the insect was included in the package, viewable from the envelope's circular cutout. However another intriguing question remains: Why was the outer envelope apparently advertising another product? Lidepran (levophacetoperane hydrochloride, C14H20C|NO2) is touted as a weight loss drug! |
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